Designed for runners, the watch concept merges the eloquence of a traditional timepiece with smart capabilities. IWC’s Connect provided an elegant precedent — This concept builds on that idea, reimagining the technology and aesthetic. The dial is a monument to Usain Bolt’s 100m world record. A blacked-out aesthetic focuses attention on a single number: 9.58 seconds. Each subdial is curated for performance, tracking motion with precision while embracing the false-eye motif that inspired the design — forms that both distract and direct, conceal and reveal. The On logo is featured prominently, not just as branding, but as a functional marker — aligning with the moment that changed what we thought was humanly possible.
