Q:"Can On extend their reach beyond the Shoe?"
A: Recognize that On actually sells time.
A: Recognize that On actually sells time.
Art Direction, Modelling and Rendering.
Designed in Blender and Houdini. Rendered in Redshift.
Designed in Blender and Houdini. Rendered in Redshift.
Each subdial is curated for performance, tracking motion with precision while embracing the false-eye motif that inspired the design — forms that both distract and direct, conceal and reveal.
The dial is a monument to Usain Bolt’s 100m world record. A blacked-out aesthetic focuses attention on a single number: 9.58 seconds.
Lorem Ipsum
Lorem Ipsum
