"Can On extend their reach beyond the Shoe?"
A: Recognize that On actually sells time.
A: Recognize that On actually sells time.
Art Direction, Modelling and Rendering.
Model: Blender and Houdini
Render: Redshift
Model: Blender and Houdini
Render: Redshift
Each subdial is curated for performance, tracking motion with precision while embracing the false-eye motif that inspired the design — forms that both distract and direct, conceal and reveal.
The dial is a monument to Usain Bolt’s 100m world record. A blacked-out aesthetic focuses attention on a single number: 9.58 seconds.
Lorem Ipsum
Lorem Ipsum
