A speculative campaign exploring a cross-promotion between Umbra and Tiffany & Co., For Everybody reimagines Umbra’s Ferris ring holder in chrome, shifting from its original wood finish. The concept was rooted in bridging two seemingly different brands—Tiffany as a symbol of luxury and Umbra as an accessible design company—through the shared idea that Tiffany’s is for everybody, a reference to Breakfast at Tiffany’s.
Umbra’s Buddy mascot served as a natural connection to this theme, while Ferris, a ring holder, provided the perfect platform to showcase jewellery. The campaign featured Tiffany’s iconic Robin’s Egg Blue alongside a chrome Ferris, visually uniting the two brands.
A key inspiration was Tiffany’s long-standing tradition of artistic window displays, particularly the Heart and Chains campaign by Gene Moore (February 1, 1961). I recreated this display with Ferris in place of the heart, suspended by a heart-shaped chain incorporating Tiffany’s Hardware collection—blending historical references with contemporary design.
In addition to the heart-themed window display, I also designed a companion window that reimagines Ferris within a modern apartment setting, reminiscent of city life. The tight, constrained space reflects the realities of contemporary urban living, contrasting with the grandeur of luxury branding. This juxtaposition reinforces the campaign’s message—bringing high design into everyday homes and making Tiffany’s truly for everybody.
