A marketing-focused visual campaign for the revival of Tipsy, a bottle opener designed with a bird-like silver form. The project centered on a collaboration with Fevertree, requiring high-fidelity product visualization that balanced both brands’ aesthetics—aspirational yet refreshing, with a strong bar-style appeal.
A key challenge was accurately recreating Fevertree’s signature bottle and branding. The bottle was built from scratch in Houdini, allowing for true debossed geometry and simulated condensation. Labels were meticulously recreated in Illustrator from physical samples and applied as textures to real geometry, ensuring authenticity in presentation.
The campaign unfolded across two seasonal narratives—one for spring/summer and another for the holiday season—each designed to craft a compelling mixology story. Scenes were composed in 3ds Max, using an assortment of sourced models as props, and rendered in F-Storm. The imagery positioned Fevertree beverages alongside a refreshing cocktail, with the Tipsy opener complementing the scene, reinforcing its rejuvenating and celebratory appeal.
