"What does Umbra do for the 2026 World Cup?"
A: Design a desk object that presses a hot-button within the contemporary work force. Relate to the customer.
Product Design, Art Direction, Rendering
Model: Houdini, 3Ds Max
Render: F-Storm
A: Design a desk object that presses a hot-button within the contemporary work force. Relate to the customer.
Product Design, Art Direction, Rendering
Model: Houdini, 3Ds Max
Render: F-Storm
The design is a silver pendulum toy, a novelty desk object that also functions as a ring holder, designed to subtly keep a computer screen active by nudging the mouse.
Visually, the campaign takes inspiration from early Nike ads and ’90s computer marketing, using grainy textures and yellow-toned plastics to blend nostalgia with modern tech aesthetics.
By leveraging nostalgic desktop advertising, the campaign reinforces the idea that this object belongs on every desk.
"Upper Cable Management" serves as a quick, sketch-style demonstration of the product and its function. In the product design phase, I explored the idea of co-branding by incorporating a wristband or captain’s band, which doubles as a soft surface for the ring to sit on. This allowed for the potential of positioning the object as a promotional item, whether for sports teams or jewellery brands.
